Privacy Policy

Last updated: 25 October 2026

At Emily & Hart, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, purchase our products or contact our customer support team.

1. About Us

Emily & Hart operates the online store available at https://emilyandhart.co.uk.

For questions about privacy or personal data, please contact us at:

support@emilyandhart.co.uk

The business operating Emily & Hart is responsible for handling personal information in accordance with applicable data protection legislation.

2. Personal Information We Collect

When you visit our website or place an order, we may collect the following information:

• Full name.

• Email address.

• Telephone number.

• Billing and delivery addresses.

• Order and purchase history.

• Payment and transaction information.

• Customer service correspondence.

• IP address and browser information.

• Device and website usage information.

• Marketing preferences.

We only collect information that is relevant to operating our store, providing customer service and fulfilling applicable legal obligations.

3. How We Use Your Information

We use your personal information to:

• Process and fulfil purchases.

• Arrange shipping and delivery.

• Provide order confirmations and updates.

• Manage returns, exchanges and refunds.

• Respond to customer enquiries.

• Prevent fraud and protect our website.

• Maintain required financial and business records.

• Improve our products and shopping experience.

• Send marketing communications where legally permitted.

• Comply with applicable legal obligations.

4. Lawful Bases for Processing

Where UK GDPR applies, we process personal information on an appropriate lawful basis.

These may include:

Contractual necessity: Processing your information to fulfil your order or provide requested services.

Legal obligations: Maintaining records and meeting applicable legal requirements.

Legitimate interests: Protecting our business, preventing fraud, maintaining security and improving customer service, where permitted by law.

Consent: Sending certain marketing communications or using non-essential cookies where consent is required.

You may withdraw your consent at any time where processing is based on consent.

5. Payment Information

Payments are processed through secure payment service providers available through our Shopify store.

We do not ordinarily store or have access to your complete payment card details.

Payment providers may process your information in accordance with their own privacy policies and security requirements.

6. Sharing Information with Service Providers

We may share necessary customer information with trusted service providers to operate our business.

These may include:

• Shopify and associated e-commerce services.

• Payment processors.

• Warehousing and fulfilment partners.

• Shipping and delivery companies.

• Customer support providers.

• Website hosting, analytics and security providers.

Our international fulfilment partners may process relevant order details in China to prepare and ship purchases.

We share only the personal information reasonably necessary for the relevant service.

7. International Data Transfers

Because our services may involve international fulfilment and technology providers, certain personal data may be processed outside the United Kingdom.

Where UK data protection law requires safeguards for international transfers, we will apply appropriate protection mechanisms.

8. Marketing Communications

If you subscribe to our newsletter or otherwise choose to receive marketing communications, we may send information about new arrivals, promotions and special offers.

Where permitted by law, we may also contact existing customers about similar products, subject to applicable requirements.

You can unsubscribe from marketing emails at any time using the unsubscribe link in our messages.

You may also contact support@emilyandhart.co.uk to update your marketing preferences.

9. Cookies

Our website uses cookies and similar technologies to support its operation.

These may include:

• Essential cookies required for shopping basket and checkout functions.

• Security cookies.

• Preference cookies.

• Analytics cookies, where enabled.

• Marketing and advertising cookies, where enabled.

Where legally required, we will request your consent before placing non-essential cookies.

You can manage your cookie preferences using the privacy controls available on our website.

10. Data Retention

We retain personal data for as long as necessary for the purposes for which it was collected, including:

• Fulfilling orders.

• Providing customer service.

• Meeting accounting and tax obligations.

• Preventing fraud.

• Resolving disputes.

• Complying with applicable legal requirements.

We will securely delete or anonymise personal information when it is no longer required, unless retention is legally necessary.

11. Your Privacy Rights

Under applicable UK data protection law, you may have the right to:

• Access your personal data.

• Request correction of inaccurate information.

• Request deletion of personal data.

• Restrict certain processing activities.

• Object to particular uses of your information.

• Request data portability.

• Withdraw consent where applicable.

• Challenge certain automated decisions.

To exercise your rights, please email:

support@emilyandhart.co.uk

We may request reasonable verification of your identity.

Where applicable, you may also raise concerns with the UK Information Commissioner's Office (ICO).

Website: https://ico.org.uk

12. Data Security

We take reasonable technical and organisational measures to protect your information against unauthorised access, alteration, loss and misuse.

However, no internet-based service can guarantee absolute security.

13. Children's Privacy

Our website is not specifically directed towards children under 13.

We do not knowingly collect children's personal information in circumstances where doing so would be unlawful.

If you believe a child has provided personal information inappropriately, please contact us.

14. External Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices or content of external websites.

We encourage you to review their privacy policies before providing personal information.

15. Changes to This Policy

We may update this Privacy Policy to reflect changes to our operations, technology or applicable legal requirements.

The most recent version will be published on this page.

16. Contact

If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact:

Emily & Hart

Website: https://emilyandhart.co.uk

Email: support@emilyandhart.co.uk